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Fiskars is Finland’s most respected brand, yet again

Fiskars’ consumer products for the home, garden and outdoors are available in more than 60 countries.


The Finnish designer of housewares and gardening tools has retained its status as the most respected brand in Finland, according to a survey carried out by market research firm Taloustutkimus.

Famed particularly for its orange-handled scissors, Fiskars has thus held on to the top place of the brand ranking for four consecutive years.

Fiskars is the oldest private company in Finland, with roots tracing to an ironworks established in the village of Fiskars in Western Uusimaa in 1649. This is the latest in a long line of recognition that the company has received over the years for everything from its product range to its personnel.

Fiskars’ orange-handled scissors have sold more than a billion units since they revolutionised the way the world saw the simple household tool in 1967. Image: Fiskars

“Ever since Fiskars was founded, we have stayed true to our strong heritage and DNA while being bold and innovative,” said Petteri Masalin, the creative design lead at Fiskars, when Red Dot Award named Fiskars the design team of the year in 2020.

“To us, it’s always about staying curious about the world while being loyal to our roots,” he continued.

Fiskars is headquartered in Helsinki and continues to design its products domestically, but has relocated its production overseas.

Elsewhere, other household-related brands did well in the ranking this year.

Abloy, a leading key and lock manufacturer in the Nordics, was ranked second on the list. The news follows the announcement in May that the company’s brand marketing campaign “Securing Greatness” won the category Best Content Creation for Media Sites at the EMEA IN2 SABRE Awards in London.

The company is famed for its ongoing pioneering spirit in the sector, with its most recent product launch news featuring a keyless access controller that enables mobile access for a wide variety of security products

“By developing and applying new technologies, we can enable a smoother, safer and a more connected world,” said Jussi Ahvalo, vice president, Abloy International. “We see a future where any door or hatch can be opened, locked and monitored from anywhere, in real time. Our keyless access controller is a major leap.”

Rounding out the top three was Havu Mäntysuopa, a traditional pine oil-based cleaning liquid. Yle’s on-demand video platform, Yle Areena, came in fourth after edging out two product labels in Hyvää Suomesta and Joutsenmerkki.

Also in the top ten were Yle, Sini and Arabia.

Altogether, the Helsinki-based market research firm looked into public views on a total of 585 brands across 67 categories.

By: Aleksi Teivainen