The Finnish dairy and food company chose Shanghai as the location for its Chinese head office due to the city’s favourable location, which enables global resource allocation and the concentration of its operations.
With the infrastructure in place, Valio now looks to reinforce its competitiveness on China’s considerable dairy market, which according to Euromonitor International amounted to 376 billion RMB (approx. 50 billion euros) in 2017. By 2022, the market is expected to grow to 484 billion RMB (approx. 64 billion euros).
“China is a very important market for Finnish companies, and we see a lot of potential in China,” says Finland’s Minister of Agriculture and Forestry Jari Leppä. “The strengths of the Finnish dairy sector include the high quality of products and the health and welfare of production animals.”
Valio first entered the Chinese market in 1986, when it collaborated with the Ministry of Agriculture of China to offer milk production knowledge training in Finland and Beijing. Since then, the Finnish company has established a sales, marketing and service system for its products in the country, as well as opened flagship stores on e-commerce platforms.