December 18, 2019

The daily brief: 18 December 2019's success in social media ad optimisation and automation is reflected in the company's price tag.

All the daily Finnish business news that works: BC Platforms, Sanoma, Neosmart Health and make headlines.

BC Platforms and Neosmart Health raise significant coin, Sanoma Group strengthens its learning business in Spain, and is involved in a 200 million-euro deal.

BC Platforms secures USD 15 million

Finnish genomic data management and analytics company BC Platforms has closed a 15 million-US dollar (approx. 13.4 million euro) financing round. The round was led by IQVIA, together with Debiopharm Innovation Fund and Finnish private equity firm Tesi. BC Platforms and US-based IQVIA have also started a commercial partnership to extend their data analytics capabilities in genomics. BC Platforms currently has partnerships with some 100 enterprise-level healthcare systems and biobanks in 25 countries worldwide.

Screenshot/BC Platforms

Sanoma acquires Clickedu

Finnish media and learning company Sanoma has acquired Clickedu, a leading provider of digital educational platforms in Spain. Clickedu offers both a school administration system and digital learning environment to its customers, which include 450 schools mainly in Spain but also in Latin America and the UK. The company reported net sales of three million euros in 2018 and employs 65 people. Sanoma entered the Spanish learning services market earlier this year by acquiring edutech company Iddink.


Neosmart Health raises EUR 1.2 million seed funding

Finnish preventive healthcare startup Neosmart Health has raised 1.2 million euros in a seed funding round. The company combines technologies such as artificial intelligence (AI) and wearables with traditional medicine at brick-and-mortar clinics to offer preventive healthcare and personalised health optimisation plans for patients. Neosmart Health generated around 700 000 euros in sales in its first fiscal year and employs 19 people.

Neosmart Health receives EUR 200 million majority investment

Finnish software company has received a 200 million-euro investment from its new majority owner, US-based Providence Equity Partners. provides advertisement optimisation and automation solutions on social media sites such as Facebook, and expects to see 2.5 billion euros in ad spending through its platform in 2019. Ninety-nine per cent of its turnover currently comes from overseas clients, which include eBay, Uber and Walmart.

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