Hesburger first landed in Bulgaria in late 2016, when it opened its first restaurant there. Now the eighth Hesburger restaurant is already up and running in the country, with still more to come.
“We bought seven business locations from former Burger King entrepreneurs,” says Ieva Salmela, development and marketing director for Hesburger’s international operations. “In addition to them, we are also opening two Hesburger restaurants in two other new locations. With the deals, Hesburger is becoming a major player in the Bulgarian fast food market.”
Hesburger has previously announced it is planning to open up to 50 new restaurants in Bulgaria over the next 10 years, and is investing approximately six to seven million euros in its Bulgarian operations this year.
Whilst Hesburger’s offering in Bulgaria is similar to its Finnish eateries, including burgers, tortillas, meals, snacks and desserts, the yogurt-based drink speciality Ayran has been added to the mix there.