BCaster and ESPAT Media team up for e-sports
Finnish media platform builder BCaster has partnered with US-based ESPAT Media to provide real-time photo and video monetisation services in e-sports.
In the partnership, BCaster will customise its real-time platform for contextual content delivery for ESPAT’s clients and enhance curation of user-generated content during e-sports tournaments.
“We view e-sports as the ultimate mobile UGC forum, and ESPAT is an ideal partner for us in this rapidly growing phenomenon,” said Janne Neuvonen, CEO and co-founder of BCaster. “As brands and media become more aware of the power of the e-sports audience, BCaster and ESPAT will be able to expertly support the digital ecosystem that serves this exciting community.”
Through BCaster, e-sports content can be captured and distributed dynamically around the world, allowing rights holders to monetise UGC and fans to share content on their social feeds.