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Valossa becomes Avid Alliance Partner

Valossa’s Video Recognition Engine can detect and identify faces, tag visual objects, places and activities, recognise sounds and speech, and flag inappropriate content.Credits: : Valossa

Finnish video recognition and intelligence company Valossa has joined the partnership program of US-based technology and multimedia company Avid Technology.

Valossa’s video recognition and intelligence platform will now be integrated with the Avid MediaCentral, an industry-leading media workflow platform that enables next-generation newsroom management, production and multi-platform content delivery.

Valossa will offer to the mix its portfolio of AI-powered software and services for video recognition and content analytics that allow for new ways to produce, manage and monetise video information.

“Our customers have a strong demand for AI-based video metadata and tools,” says Ed Caracappa, senior director of Global Alliances at Avid. “Valossa’s comprehensive audio/visual recognition solution is optimised for media and entertainment use cases, thus complementing our MediaCentral platform and suite of Avid AI services perfectly.”

In addition to integrating Valossa’s software to its MediaCentral, Avid will also become a reseller of Valossa’s AI video recognition solutions.

Published on 12.04.2018