Finavia’s #LIFEINHEL campaign wins Cannes Lion
Finnish airport operator Finavia’s campaign #LIFEINHEL has been awarded a Bronze Lion at the Cannes Lions International Festival of Creativity.
The #LIFEINHEL campaign follows Chinese Ryan Zhu’s 30-day stay at Helsinki Airport in short daily videos.
“We compete in international airport business, so it is important for us to set ourselves apart from others,” says Katja Siberg, Finavia’s senior vice president of marketing and communications. “#LIFEINHEL offered an excellent tool for this by being a globally unique campaign that interested people all over the world.”
“For us, #LIFEINHEL is also a window into what Helsinki Airport looks like for an international transfer passenger,” Siberg continues. “It will help us develop airport operations, services and facilities further.”
The #LIFEINHEL campaign was executed on behalf of Finavia by TBWA\Helsinki, Dagmar and KLOK Creative Agency, and also Edelman Public Relations and WE Red Bridge.