June 8, 2017

Zadaa moves fashion now in Denmark

Same size, same style? Zadaa turns phones into second-hand fashion marketplaces.
Same size, same style? Zadaa turns phones into second-hand fashion marketplaces.
Istock.com/Kikovic

Finnish mobile app Zadaa has launched in Denmark and has gotten various bloggers and fashion influencers on board to promote its service.

Zadaa helps people buy and sell clothes from and to people of similar size and style. The service is the creation of a company called Digital Fabric.

The app has over 100 000 users in Finland and more than half a million fashion items for sale. In total, the company has raised over 1.1 million euros from investors.

Zadaa was launched in Denmark in early June. Initially, the service was supposed to become available in Sweden in February and Denmark in April, but tables have turned in Denmark’s favour. The company doesn’t give a new date for the Swedish launch.

The company’s idea is to enable buying and selling clothes across country borders, first between Finland and Denmark and later every big city in Europe. Several bloggers and celebrities both in Denmark and Finland have set up their boutique on the service.

The country manager of Zadaa in Denmark, Sara Salim, says in a press release that everything is running smoothly.

“We already have 2 000 registered users within the first week of the launch,” she notes. “The easiness, fun to use and reliability of the service is the key. We guarantee every deal with a 100 per cent payment guarantee.”

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