June 2, 2016

Verto Analytics lands USD 16.1 million funding

Verto Analytics provides single-source audience measurement solutions for monitoring consumer behaviour on every device, app and platform they use throughout the day.
Verto Analytics provides single-source audience measurement solutions for monitoring consumer behaviour on every device, app and platform they use throughout the day.
Visit Helsinki / Jussi Hellsten

Finnish company Verto Analytics has announced a significant Series B funding round led by EQT Ventures.

Also participating in the round were the Verto’s Series A leads, Conor Venture Partners and Open Ocean Capital, along with new investors Vision+ (Tero Ojanperä), Finnish Industry Investment and additional angel investors.

This brings the total capital the online analytics company has raised to date to 23.9 million US dollars.

Launched in 2013, Verto focuses on cross-device digital media properties and publishers, digital devices and platforms and mobile apps.

EQT Ventures recently announced a new 630 million US-dollar fund.

EQT Ventures recently announced a new 630 million US-dollar fund.

EQT Ventures

Its range of services includes Verto Content Watch, Verto Device Watch and Verto App Watch. The company’s customer base includes Microsoft, EA, Cisco and Yahoo, along with multi-screen video advertising company, Yume.

“The media landscape has become increasingly complex with consumers accessing content across multiple screens and devices,” says Henrik Landgren, partner at EQT Ventures. “Verto has deep expertise in cross-device audience measurement, and provides the most compelling solution for publishers, brands and advertisers to more effectively measure today’s consumer.”

Verto will use the new funds to scale its services globally within the digital media, mobile app and gaming, adtech and Internet sectors, as well as expand its global operations.

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