Valio increases lactose-free awareness in China
Finnish dairy pioneer Valio has commenced exporting lactose-free milk powders for the consumer market in China.
The powders will be available from China’s leading online grocery stores and are the first of such to arrive on the market. The Chinese market is unique as online sales represent a larger share of turnover than anywhere else in the world.
Around 80 per cent of the population in China is lactose intolerant.
“Compared to the rest of the world, people in China do not use milk products that much yet, but their usage is growing constantly,” says Kari Finska, senior vice president for Valio. “This also serves to increase awareness of lactose intolerance and its symptoms. Valio is a global pioneer in developing lactose-free products, and the demand for our expertise is growing in China.”
Valio has been exporting milk and whey powders to China for industrial use since 1991, and has had a Chinese subsidiary, Valio Shanghai, since 2008.
The company’s Chinese website can be found here.
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