The Helsinki-based startup offers AI-powered unified retail planning solutions to forecast, restock and manage workforce.
“The development of retail and supply chain planning has been held back by siloed organisations and limitations in how technologies integrate,” explained CEO Mikko Kärkkäinen. “Our vision is to change how the field works by driving a more responsive unified planning process.”
RELEX has grown at a rate of 50 per cent annually in recent years and counts the likes of Franprix, MediaMarkt and Morrisons as its customers. That could just be the beginning for the startup.
“We seek businesses that are poised to grow to dominate global markets in their sectors,” said John Doran, general partner at Technology Crossover Ventures. “We are impressed by RELEX’s modern, highly flexible and cloud-based software, exceptional data processing performance, ambition and customer-centric culture.”
The value of RELEX’s solution is in inventory and waste reduction, optimised product handling and ordering, as well as better stock availability, according to Doran.
“We are aligned with the founders’ vision for RELEX and look forward to supporting the management team to achieve dominance in the field of unified retail and supply chain planning, including across omnichannel and e-commerce retail,” he continued.
Technology Crossover Ventures is one of the largest providers of capital to growth-stage companies and is an early-stage investor in Airbnb, Netflix, Facebook and Spotify.