Metsä Board wins two at iF Design Awards
Metsä Group was awarded twice at this year’s iF Design Awards, where its T2 Mini Fruit Tea packaging was recognised in the Beverages category, while its Elevated drink box was awarded an iF Design certificate for Independent Packaging.
The Metsä Board design team was behind both packaging designs.
Winner in the Beverages category, the packaging of the T2 Mini Fruit Tea range comes in various fruit shapes in order to stand out from the crowd. The range of flavours includes banana bake, watermelon sorbet, Turkish apple and peach.
The other award-winning design, Metsä Group’s own patented ‘Elavated drink box’ (EDB) uses an elevated base design so the box doesn’t have to be placed at the edge of the table when used. The elevated base is tucked inside the packaging until the consumer assembles it, so it doesn’t take up any additional space in the refrigerator.
“We are delighted with this level of recognition,” says Cyril Drouet, design and innovation director at Metsä Board. “[The] iF Awards reflect our primary aim of helping customers enhance brand value by delivering sustainable, safe and innovative paperboard-based packaging solutions.”
The iF Design Awards have been recognising design excellence for more than 60 years and this year the jury assessed over 5 500 entries from 59 countries.
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