Metsä Board wins triple in Austria
Metsä Board’s paperboards were used by winners in three categories at the 2017 European Carton Excellence Awards last week in Salzburg, Austria.
The jury looked for excellence in design, convenience, brand communication and the major role paperboard plays as an innovative packaging material. In total, Metsä Board paperboard featured in eight of the packages that made it to the final.
The categories in which Metsä Board’s handprint was seen were Food & Beverages, Healthcare & Pharmaceuticals and the Public Award.
“We are delighted that our products have been an integral part of the winning packages,” says Mika Paljakka, VP Sales EMEA, Metsä Board. “This demonstrates the important part that the packaging plays in creating maximum shelf-impact and can help differentiate a brand from the competition. Sustainability too should be an integral part of the packaging design, so that the packaging is not only made of sustainable materials but it is also lightweight, right-sized, functional and easy to recycle; our products also helped achieve these goals.”
Metsä Board has been climbing to plenty of podiums recently: earlier this year, it won first place in the Limited Edition category at The Dieline Awards 2017, the Luxe Pack Shanghai ‘in green’ Award in the best eco-friendly packaging solution category and was awarded twice at this year’s iF Design Awards.
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