June 14, 2017

International brands go along with IVALO

IVALO app is a curated fashion marketplace.
IVALO app is a curated fashion marketplace.

As of this month, Finnish fashion app IVALO has started to launch international brands in its offering, which will kick-start the company’s global conquest.

Thus far, IVALO has helped emerging Finnish fashion brands find customers through the app. Now it’s adding four new brands per week from all over Europe, and later from the US and Asia.

IVALO’s marketing and sales teams have travelled around all major fashion weeks in Europe during the past year. ​At the moment, there are over 150 fashion designers waiting to get on board.​

The fashion application aims to support emerging designers by giving them full support from analytics and finances to branding and marketing efforts.

“It is really important for us to find the hidden designer diamonds and elevate them the way they deserve,” says Matti Lamminsalo, IVALO CEO, in the press release.

IVALO was launched in Finland in October last year, and it became available globally in March. Since then, it has found customers from Europe, Russia and Japan.

Good News from Finland spoke to IVALO last year. Read the feature here.

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