November 23, 2016

Finnish writer wins FT prize for burnout book idea

Nora Rosendahl (middle) together with McKinsey's Vivian Hunt (left) and FT editor Lionel Barber.
Nora Rosendahl (middle) together with McKinsey's Vivian Hunt (left) and FT editor Lionel Barber.
Screenshot / FT Twitter

‘Mental Meltdown’ by Nora Rosendahl has won the Bracken Bower Prize as the best business book proposal by a young author.

The award was granted by The Financial Times and McKinsey & Company, who also organise the Business Book of the Year Award. With the award, the two bodies want to “encourage young authors to tackle emerging business themes”. Their aim is to encourage writers to research ideas that could fill future business books of the year.

Rosendahl’s submission was a 5 000-word essay. A shortened version of it, alongside with the two other finalists, has been published on the FT website.

The prize is 15 000 pounds (approximately 17 500 euros). The Bracken Bower Prize doesn’t necessarily lead to a publishing deal, but according to the Finnish daily Helsingin Sanomat, Rosendahl has already had talks with several publishing companies.

Rosendahl tells Helsingin Sanomat she will now have to write the book due to the mounting pressure brought about by the award.

“It’s also evident that people are interested in the topic,” she says.

Rosendahl is the co-founder of Fifth Corner, a self-improvement company behind YOU-app, which advocates healthier lives through micro-actions instead of constant measuring of fitness. She has previously co-written the book The Book of You: Daily Micro-Actions for a Happier, Healthier You.

Bracken Bower Prize is awarded to the best proposal for a book about the challenges and opportunities of growth. The main theme of the proposed work is expected to be forward-looking.

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