Finnish innovation combines coffee and social media
Finnish coffee roastery company Paulig Ltd has developed The Paulig Muki, a smart coffee cup with TBWA\Helsinki’s new innovation unit: \Pilot. Paulig Muki is a re-usable coffee cup that makes drinking coffee a social media experience: it converts heat to electricity that’s used to power an e-paper display, controlled via a mobile application.
“Coffee is a sociable drink by nature and take-away culture is on the rise.,” says Karri Kauppila, Paulig’s head of marketing and communications. “We as a small roastery based in Vuosaari wanted to find a way to put a new spin on the re-usable cups. We didn’t want to tell the consumers how to use Paulig Muki, we are developing it together with them.”
Paulig Muki utilizes unique technology unforeseen in a coffee cup. The cup’s display uses technology which has also been used in eBooks. The cup also contains a Bluetooth Low-energy module, placed in the bottom of the cup to connect with a mobile device. The module itself receives photos via mobile application and also tells the coffee temperature with the help of its heat sensor.
“Paulig Muki placed us with the challenge of including technology into a coffee cup so that we could convert the heat energy into electricity –without compromising design,” tells Juha Matti Raunio, Vice President of TBWA. “I believe we exceeded our expectations and found new ways to improve the overall experience in re-usable coffee cups. I am very proud of our team.”
Before the cup hits the stores in the beginning of 2015, it will go into beta testing. Consumers have the opportunity to be the first to try out the innovation by applying on Paulig’s homepage. The testing will be public and can be followed online.
Paulig coffee roaster was founded in 1876 in Finland and is still a family-owned business. In Finland and the Baltic countries the company is the market leader and in Russia it is the second-largest supplier of roasted coffee.
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