February 3, 2020

Finland attracts record number of foreign tourists

woman jumping in the air next to lake
Something to celebrate: the tourism business is booming in Finland.
Visit Finland/Harri Tarvainen

Tourists from abroad chalked up more than seven million overnight stays in Finland in 2019.

International overnight stays in Finland increased by 2.9 per cent year-on-year in 2019, netting a total of 483 million euros for accommodation establishments. This represents an eight-per cent uptick on the previous year’s figure.

Europe remains Finland’s most important tourism market, making up over half of foreign overnight stays. Visitors from Asia took a 17 per cent share.

The top five nationalities were unchanged from last year, with Russia (814 000), Germany (661 000), Britain (568 000), Sweden (557 000) and China (441 000, including Hong Kong) leading the way in terms of overnight stays.

Valued at 15 billion euros, Finland’s tourism industry has become one of the pillars of the local economy, accounting for 2.6 per cent of GDP.

Forthcoming years promise an even greater slice of the economic pie, with year-round travel, digitalisation development and responsible tourism spurring growth.

“It is important to guide tourists to quieter seasons and areas,” said Paavo Virkkunen, director of Visit Finland, Business Finland. “This is how we create year-round jobs and regional vitality. When developing tourism, it is important to consider the economic, socio-cultural and environmental impacts, as well as the needs of the local population.”

Good News from Finland is published by Finnfacts, which is part of Business Finland.

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