Pint Please from Oulu takes on the world
The developer of the Pint Please mobile application, Juha Karppinen, is a difficult man to get hold of. The beer app, developed in Oulu, has just been launched in the UK, and London is keeping him busy. In honour of the launch more than 100 British pubs are serving a special Pint Please beer brewed by Oakham Ales.
Karppinen says that the inspiration for the Pint Please application came to him in a pub, “like any good idea”.
“I was sitting in a pub a couple of years ago and I was having trouble recalling the name of a good beer that I’d had at the same pub couple of weeks earlier,” he recalls. “I discussed the problem with my friends Miikka Laine, Marko Kivijärvi and Veikko Tapaninen and they all seemed to share my problem remembering the names of beers. As the guys all happened to be extremely qualified programmers and graphic artists, we decided to come up with a solution.”
Since the fateful night at the pub, Karppinen, Laine, Kivijärvi and Tapaninen have worked on their idea. The friends have backgrounds at Nokia and Microsoft and they all have previous experience of startups. They came up with something that is far more than just an app for remembering the names of beers.
Your local pub – wherever you are
Pint Please is a tool that users can use to record the beers they have enjoyed, get recommendations on beers they might like and which pub is worth visiting. All of the recommended beers and pubs are local, so the app finds pubs and beers near to you.
Pubs and breweries can use the app as a sales and marketing tool. It offers them the opportunity to target their advertising at a specific group and receive information on the preferences of their customers and on their competitors.
The application can be used anywhere in the world but it is only available for downloading in Finland, Malta and the UK. Pint Please sees the UK as its key market area but countries with a prevalent beer culture such as Germany, Belgium, Denmark, Australia, the Netherlands and the Czech Republic are potential market areas for the app.
Pint Please has recently received the results of its first funding round, valued at around 300 000 euros. The investor is Butterfly Ventures from Finland together with Finnish angel investors.
Not just for beer aficionados
Users of the Pint Please application have submitted close to 6 000 beer reviews for the service and the soon-to-be-released Android version is expected to increase the number of users many times over.
“The greatest differences between Pint Please and its competitors are its local nature and the strong linking together of pubs and users. Many other applications are directed at beer aficionados but Pint Please is directed more towards the average consumer who also drinks specialty beers.”
“Pint Please’s vision is to be the world’s most popular beer application in 2015. And not just a beer application but a beer community with all the information you might need on beers and pubs,” Karppinen says.
Text: Sara Vihavainen
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