collage of women around the world
Finns have created a range of innovations for the betterment of women everywhere. Image: Julia Bushueva

FIVE FROM FINLAND: Women’s health

Check out these Finnish brands that offer solutions to tackle women’s health, wellness and hygiene concerns.

Zhanna Koiviola


Did you know that Finland is recognised as one of the best countries in the world to be a woman and a mother? It’s thus only natural that the country is also home to an increasing number of products and services designed for (and often by) women.

Here are five ways Finnish companies are helping women to take better care of themselves and stay healthy.


woman holding pill popper packaging to camera

Popit Sense couples with the medically certified app to help users with their daily pill routine. Image: Popit/Facebook

Ever missed a pill? The Espoo-based medtech startup has developed the world’s smartest pill reminder, which alerts users via an app if they’ve forgotten to take their medication. The initial intention was to help women to stay on track with birth control pills.

“Our research shows that over 80 per cent of women on the birth control pill have forgotten to take it at least once during the last year and over 40 per cent rely on their memory alone,” told CEO and founder Teemu Piirainen.

Over the years, Popit has significantly expanded its business focus. Now, the unique sensor platform, which works with a variety of pill sheets and allows automatic tracking of medication consumption, is widely used by those taking medication for a chronic disease such as hypertension, rheumatoid arthritis or type 2 diabetes.


hand with menstrual cup on finger

Lunette menstrual cups seek to contribute to increasing equality and supporting women’s good health. Image: Lunette/Facebook

Designed in the Finnish countryside to be a safe, affordable, and body- and eco-friendly period product, Lunette menstrual cups have quickly grown popular among women in dozens of countries around the globe, including the US, France, Germany and China.

The brand’s mission, however, doesn’t stop at providing women with the most comfortable and ecological period product. Through various charitable projects, Lunette is contributing to empowering underprivileged girls worldwide and battling to end period stigma.

“Before Lunette, I didn’t understand what a huge effect periods have on women and equality,” confessed founder and CEO Heli Kurjanen. “Now that we have a product that can make a difference, it would be utterly stupid not to take the opportunity.”


Sini Havukainen poses with phone

Sini Havukainen is the CEO of Applicado, whose app is known as Layette, a word referring to baby gear such as clothes and accessories. Image: Applicado

Accompanying families on their wonderful (and baffling) journeys from pregnancy all the way to toddlerhood, this free mobile app was designed by a former midwife out of a desire to spread Finnish maternity healthcare expertise worldwide.

By providing instant access to the world’s best maternity information, the multi-award-winning app is here to ease the worries of mums-to-be while creating a positive social impact internationally.

“If a new mother goes online in search of answers, she’ll just end up confused,” told CEO Sini Havukainen. “With Layette, she can trust that the information is up to date, unbiased and impartial, and comes from experts in a non-judgmental tone, unlike the personal experiences and opinions people post on the internet.”

Nordic Fit Mama

women doing exercise outdoors

Apart from mothers, Nordic Fit Mama has expanded its service to also focus on menopausal women Image: Nordic Fit Mama

Looking like her pre-baby self again is something nearly every new mum is wishing for. Nordic Fit Mama offers a professional, safe and efficient way to deal with post-pregnancy issues in women’s bodies.

The award-winning and medically recommended online core training programme aims to provide women with practical information on changes in their bodies, recovery and safe exercise after pregnancy. Moreover, the service has become an online community.

“There are so many topics new mothers talk about with their peers,” noted founder and CEO Riina Laaksonen. “Receiving fact-based guidance from trustworthy sources will make the phase much smoother. Having a baby is about as life-changing as things get.”


woman holding cup of tea next to package of menstrual pads

Delipap produces feminine hygiene products under the Vuokkoset label. Image: Vuokkoset/Facebook

With sustainability and eco-friendliness at its core, this family-owned company produces a range of feminine hygiene products.

In 2017, Delipap’s pantyliners and sanitary napkins became the first feminine hygiene products in Europe to be awarded the EU Ecolabel. Not only are they made of organic cotton and chlorine-free cellulose, but their packaging is also biodegradable and compostable.

“Delipap is committed to sustainable development, and we’re proud to be able to offer women hygiene products that are safe for both the users and the environment,” said sales and marketing director Katarina Hanell.

Originally published in January 2020

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