January 31, 2020

FIVE FROM FINLAND: Women’s health

collage of women around the world
Finns have created a range of innovations for the betterment of women everywhere.
Julia Bushueva

Check out these Finnish brands that offer solutions to tackle women’s health, wellness and hygiene concerns.

Did you know that Finland is recognised as one of the best countries in the world to be a woman and a mother? It’s only natural that Finland is also home to an increasing number of products and services designed for (and often by) women.

Here are five ways Finnish entrepreneurs are helping women to take better care of themselves and stay healthy.

Popit

Ever missed a pill? The Espoo-based medtech startup has developed the world’s smartest pill reminder that alerts users via an app if they’ve forgotten to take their medication. The initial intention was to help women to stay on track with their birth control pills.

“Our research shows that over 80 per cent of women on the birth control pill have forgotten to take it at least once during the last year and over 40 per cent rely on their memory alone,” explained CEO and founder Teemu Piirainen.

Over the years, Popit has significantly expanded its business focus. Now, the unique sensor platform that works with a variety of pill sheets and allows automatic tracking of medication consumption is widely used by those taking medication for a chronic disease, such as hypertension, rheumatoid arthritis or type 2 diabetes.

Lunette

Designed in the Finnish countryside to be a safe, affordable, and body- and eco-friendly period product, Lunette menstrual cups have quickly grown popular among women in dozens of countries around the globe, including the US, France, Germany and China.

The brand’s mission, however, doesn’t stop at providing women with the most comfortable and ecological period product. Through various charitable projects, Lunette is contributing to empowering underprivileged girls worldwide and battling to end period stigma.

“Before Lunette, I didn’t understand what a huge effect periods have on women and equality,” confessed founder and CEO Heli Kurjanen. “Now that we have a product that can make a difference, it would be utterly stupid not to take the opportunity.”

Layette

This free mobile app that accompanies growing families on their wonderful (and baffling) journeys from pregnancy all the way to toddlerhood was designed by a former midwife out of a desire to spread Finnish maternity healthcare expertise worldwide.

By providing instant access to the world’s best maternity information, the multi-award-winning app is here to ease the worries of mums-to-be while creating a positive social impact internationally.

“If a new mother goes online in search of answers, she’ll just end up confused,” told CEO Sini Havukainen. “With Layette, she can trust that the information is up to date, unbiased and impartial, and comes from experts in a non-judgmental tone, unlike the personal experiences and opinions people post on the internet.”

Nordic Fit Mama

Looking like her pre-baby self again is something nearly every new mum is wishing for. Nordic Fit Mama offers a professional, safe and efficient way to deal with post-pregnancy issues in women’s bodies.

The award-winning and medically recommended online core training programme aims to provide women with practical information on changes in their bodies, recovery and safe exercise after pregnancy. Moreover, the service has become an online community.

“There are so many topics new mothers talk about with their peers,” noted founder and CEO Riina Laaksonen. “Receiving fact-based guidance from trustworthy sources will make the phase much smoother. Having a baby is about as life-changing as things get.”

Delipap

With sustainability and eco-friendliness at its core, this family-owned company is Finland’s only manufacturer of single-use diapers and disposable hygiene products for women.

In 2017, Delipap’s pantyliners and sanitary napkins became the first feminine hygiene products in Europe to be awarded the EU Ecolabel. Not only are they made of organic cotton and chlorine-free cellulose, but their packaging is also biodegradable and compostable.

“Delipap is committed to sustainable development, and we’re proud to be able to offer women hygiene products that are safe for both the users and the environment,” said sales and marketing director Katarina Hanell.

Text: Zhanna Koiviola

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