bikes
These Finnish companies are pedalling fast to get noticed on the global biking scene! Image: Julia Bushueva
Lifestyle/Design

FIVE FROM FINLAND: Bikes

In celebration of spring, dust off the two-wheeler and take a spin with these bike-related Finnish companies.

James O’Sullivan

26.04.2021

With the weather improving rapidly this time of year, getting about on two wheels is a great way to kick-start the warmer months. These five bike-related Finnish companies are at your service.

Pole Bicycle Company

Mountain biker jumping in the forest

Pole Bicycles’ high-end mountain bikes are designed, engineered and built in Finland. Image: Pole Bicycles/Facebook

This Jyväskylä-based high-end mountain bike producer focuses on getting off-road with a range of two-wheelers that go to great lengths to provide a superior riding experience.

Taking an innovative approach to the industry and willing to push boundaries, the company strives to produce safe, effective and easy bikes.

“We test everything and try to be scientific with product design,” founder Leo Kokkonen informed us. “We are also thinking differently and openly; we have not founded the company on secrets or a simple-minded stubborn way to think.”

Pelago

A woman cycling

Pelago believes that a bike is the perfect tool for self-expression. Image: Pelago/Facebook

For Pelago, creating stylish bikes is not just about making money; it’s also about the desire to represent cycling and enhance the overall cycling experience for consumers.

Sparked by a passion for cycling and founded in 2009, the company has been expanding steadily ever since with many distributors across Europe and beyond. According to the company, the “Finnishness” of the bikes is a good selling point as there’s a certain exotic element to owning a Finnish bicycle.

“Whereas cars have been the traditional status symbol, maybe bicycles can be too,” noted co-founder Timo Hyppönen. “They say something about people’s values.”

Wiilubike

Wiilubike against brick backdrop

Wiilubike’s wooden frame takes a sustainable approach to the two-wheeler. Image: Wiilubike/Facebook

If it can be made out of wood, you can find it in Finland. This applies to bicycles as well, and Wiilubike’s wooden city rollers are hitting the streets to promote active lifestyles.

Designed with sustainability in mind, these wood-framed bicycles are a result of several years of development work that required the efforts of strategic partners from different fields.

“A bike is a universal product. Everyone has some kind of a biking memory,” said Ilari Alaruka, co-founder of Wood Innovations Finland, the company behind Wiilubike. “It would be a major achievement for us if our wooden bike could get more people excited about biking.”

Revonte

Bike against mountainous backdrop

Revonte’s e-bike drive system has many features, including theft alarm and tracking. Image: Revonte

While the demand for ecological transport is heating up around the globe, this Tampere-based startup is set to shake up the industry by turning e-bikes into fully customisable platforms.

Instead of making e-bikes of its own, the company focuses on designing a software-first solution that offers unprecedented options for e-bike manufacturers and end-users alike. The market response has been strong: the manufacturer of intelligent e-bike drive systems opened a German subsidiary in 2020.

“Our long-term plan is to be a market leader in the business,” stated CEO and co-founder Otto Chrons. “A different thing is how you measure it; I don’t think we’re aiming for the biggest volumes or turnover, but rather a feel or a sense of leadership.”

Yeply

People posing with a Yeply van

Yeply also has operations in Germany. Image: Yeply/Facebook

What’s the point of having a bike if it’s not rolling nicely? This fast evolving startup founded in 2016 by two childhood friends conveniently brings bike service straight to your doorstep. Yeply has a fleet of vans transformed into service stations that drive around neighbourhoods and service bikes, returning them ready the same day.

What significantly boosts the company’s operational efficiency and makes it very different from the competitors is a specially developed digital platform that records every bike, service and customer, as well as offers real-time insight on the company’s sales and marketing.

“This is a very different approach from traditional brick-and-mortar shops,” stressed co-founder and CEO Tommi Särkkinen. “We like biking, but we also want to create a profitable business.”

Originally published in May 2019. Updated in April 2021

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