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Arctic Blue Gin takes a spin in Monaco

Jaakko Sorsa (left), Mikko Spoof, Asko Ryynänen and Kimmo Koivikko are behind the new world-class gin from Finland.Arctic Brands Group

Arctic Brands Group has signed a partnership deal with Amber Lounge, the official after-party venue for the Monaco F1 Grand Prix.

The Finnish gin brand’s flagship product and recent double-gold winner at World Spirits Awards, Arctic Blue Gin, will be the icing on the cake as the venue adapts to the event’s icy theme by becoming Arctic Lounge. The brand’s ambassadors Miika Mehtiö and Timppa Nyyssönen will design a cocktail menu for the venue to suit its icy pop-up decor.

“We’re excited about the co-operation. Arctic Blue Gin is a fine and first-class product, which our guests will surely love,” commented Sonia Irvine, founder of Amber Lounge.

The club is among the most exclusive in the world, and the guests regularly feature Formula 1 drivers and international celebrities such as Justin Bieber and Kim Kardashian. Arctic Blue Gin will also be toasted at Amber Lounge’s fundraising event to kick off the weekend.

“The collaboration with Amber Lounge is, of course, a big financial investment for us, but you can’t grow without taking risks,” explained Mikko Spoof, brand director for Arctic Brands Group. “Amber will offer us an opportunity to tell the world how wonderful of a product we have on our hands.”

Monaco is not the last stop for the partnership. The collaboration will also continue at the Singapore Grand Prix in September and the Abu Dhabi Grand Prix in December.

By: Samuli Ojala