Marimekko is in fashion with UNIQLO
Finnish Marimekko and Japanese global apparel retailer UNIQLO have partnered up for a limited special edition collaboration collection.
The women’s collection aspires to “brighten lifestyles by combining the timelessly bold and vibrant print designs of Marimekko with the quality and comfort of UNIQLO’s casual street style”.
The collection will be available at UNIQLO stores and UNIQLO.com in Europe, Australia, Canada, the US and Asia in late March, and in Russia in early April. The nine-style collection will feature tops, dresses, pants, sneakers and bags, and there will be a new print design specifically chosen to celebrate the collaboration.
All of the collection’s prints were designed by Marimekko’s Maija Louekari.
“UNIQLO is known worldwide for its well-designed essentials that are made for all,” says Tiina Alahuhta-Kasko, president and CEO of Marimekko. “The special edition Marimekko and UNIQLO brand collaboration collection allows us to share the joy of bold self-expression in print and colour with consumers around the world.”