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Leadfeeder links up with LinkedIn

Jaakko Paalanen (left) and CEO Pekka Koskinen. The collaboration will give Leadfeeder’s B2B customers access to LinkedIn’s over 590 million users and find potential customers even faster.Credits: : Leadfeeder

Finnish startup Leadfeeder has started to collaborate with LinkedIn Sales Navigator to enhance its website visitor identification tool for B2B customers.

Leadfeeder’s application connects with Google Analytics and allows users to automatically recognise which companies have visited their website and what information they have searched for, enabling sales teams to find potential customers and target their sales strategies.

By integrating the app with LinkedIn’s Sales Navigator (Team or Enterprise edition), Leadfeeder’s customers will have access to LinkedIn’s more than 590 million users, which will enable sales and marketing professionals to find potential customers even faster and more efficiently.

“Leadfeeder and Sales Navigator are at the forefront of modern sales enablement, which is why we are so thrilled to bring the power of Sales Navigator into the Leadfeeder platform,” said Jaakko Paalanen, CRO at Leadfeeder. “This integration will make it easier for our users to streamline their follow-up process and efficiently convert web visits into sales.”

The Finnish startup is the first Finnish and only second European company that has been accepted as LinkedIn Sales Solution’s official partner.

Find out how two Erasmus exchange students navigated Finland’s labour market and startup ecosystem to set up Leadfeeder in our feature article.

Published on 15.11.2018