Bella speeds ahead with Nimbus Boats

Bella was bought by the Swedish boat brand from its founder Raimo Sonninen and Brunswick Corporation, which owned a 30-per cent stake in the company.

Bella produces three ranges of fiberglass boats – Bella, Flipper and Aquador – as well as the aluminium-made Falcon range. It employs a staff of approximately 150 and exports 78 per cent of its production to 25 countries.

“The merger between these two boat manufacturers with a remarkably long history will provide synergy benefits in product development, procurement, production, as well as distribution,” said Sonninen. “Collaboration is key in the global market, and success will guarantee work for employees, subcontractors and dealers. Our aim is to manufacture high-quality desirable products at a competitive price.”

Sonninen will continue to be involved in the business as a product development advisor and lease the production plants he still owns to Nimbus.