• News
  • People
  • Long Read
  • Opinion
  • Weekend Wrap

Breaking News

Altia to represent Hernö Gin

The Swedish gin brand’s wide assortment includes Hernö Old Tom Gin, winner of the World’s Best Old Tom award at the World Gin Awards 2018.Hernö Gin

Finnish state-owned alcoholic beverage company Altia has entered into a partnership with Europe’s most awarded gin brand, Sweden-based Hernö Gin.

The partnership covers the Nordic and Baltic regions, where Altia will become the exclusive representative of Hernö Gin in Sweden, Finland, Norway, Estonia and Latvia, as well as in travel retail.

The ecstatic CEO of Hernö Gin holds up two International Wine & Spirit Competition awards. Image: Hernö Gin

The co-operation will commence on 3 September 2018 and encompass both retail and hotel, restaurant and café sales.

“As a leading company in the industry, Altia can help us to further grow Hernö Gin in Sweden and build the brand, as well as to expand distribution in other Nordic countries as well as in the Baltics and travel retail,” says Jon Hillgren, founder and CEO of Hernö Gin. “I am looking forward to starting work with Altia, especially with communication, brand strategies, trend analyses and consumer insights.”

The Hernö Gin brand is the most awarded in Europe, with over 70 awards to its name. Its accolades include two World’s Best Gin awards, in 2017 and 2018, as well as Gin Producer of the Year awards in 2016 and 2017.

Published on 14.08.2018