A sign saying Let's Change The Way We Shop.
 RePack is part of Selfridges’ new sustainable initiative Project Earth. Image: RePack

DAILY BRIEF: Sustainable shopping, marketing data, big IPO, scaling startups and online learning

All the daily Finnish business news that works: Supermetrics, Unity Technologies Finland, Nordea, Maria01, RePack and Finnish education technology make headlines.

Rasmus Hetemäki


Supermetrics closes a funding round, Finnish owners of Unity prepare for a stock exchange listing, Nordea and Maria01 organise a virtual scale-up day, RePack lands on Selfridges’ shelves on Oxford Street, and Finnish edtech companies complete a pilot in the UAE. Click on the headlines for more in-depth information about each piece of news.

Supermetrics raises EUR 40 million

Supermetrics CEO in front of humorous superhero wallpainting.

Supermetrics, a Finnish provider of a data management and analysis tool for marketers, has closed a 40 million-euro funding round led by Highland Europe and participated by IVP. The funding will be used to expand and bring data warehousing to the marketing sector. Supermetrics helps companies to get a comprehensive view of their data by compiling it from popular marketing platforms, such as Facebook, Google Ads and HubSpot, into ready-to-use formats on their preferred reporting tool like Google Sheets or Excel. Supermetrics is also expanding into data warehousing to helps its global customer base with managing great volumes of data. Image: Supermetrics blog

Finnish connection to Unity’s IPO

New York Stock Exchange.

Unity Software, the US-based developer behind one of the most popular games engines, has announced its intention to list on the New York Stock Exchange. The news is significant also in Finland, as the company has some Finnish owners following its acquisition of Finnish startup Applifier in 2014. Among them is co-founder Jussi Laakkonen, who helped to turn the business into Unity’s Finnish technology office, which is largely responsible for developing the games advertising and monetising platform Unity Ads. The Finnish office has grown to some 160 employees and produces a significant share of Unity’s revenue. Image: Unsplash

Nordea scale-up day connects investors and Finnish startups

Nordea sign on window.

Nordea’s accelerator is organising a virtual scale-up day to bring together a group of large international investors and Finnish private equity investors with Finnish startups seeking funding. The primary bank for startups in Finland, Nordea will present to the investors some of the most interesting startups from its roster of 2 500 companies. The investors from Finland include Lifeline Ventures, Inventure and Maki VC. Nordea is organising the event together with Maria01, a fast-growing startup campus located in Helsinki. Image: Nordea

RePack selected for Selfridges’ Project Earth campaign

RePack's yellow recycled plastic pouch.

RePack, a reusable packaging service for e-commerce, has been selected for Project Earth, a carefully curated new sustainability initiative by high-end department store chain Selfridges. The inclusion lands RePack on the shelves of Selfridges’ department store on Oxford Street in the heart of London. RePack was helped in developing its collection of phone cases, handbags, tote bags and other items by its Finnish partners Globe Hope and Aalto International. Project Earth is set up with over 300 brand partners, as well as Woodland Trust, WWF and Greenpeace, to “change the way we shop” with sustainable materials and new retail models. Image: Selfridges

Kids find joy at Finnish online summer school

Girl at dinner table looking at computer.

A contingent of Finnish educational companies has completed a joint pilot project with children in the UAE. The project sought to assess how cross-border remote learning for young children can work in practice. Read more by clicking the headline. Image: Pixabay

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