Split screen of dancers in different poses.
 The Two Lives of Sara short film sends a powerful message for timely and proper medical care. Image: Miltton Creative

DAILY BRIEF: Golden commercial, edtech, Finnish expansions, security acquisition and AI openness

All the daily Finnish business news that works: Miltton Creative, Eduten, Cloud Nine, 24 Safety, Reaktor and Helsinki make headlines.

Rasmus Hetemäki


Eduten brings its digital learning platform to Oman, Miltton Creative’s work wins an award, Cloud Nine and Reaktor Creative expand to Finland, Safety 24 sells a business unit to AddSecure, and Helsinki and Amsterdam open the world’s first AI registers. Click on the headlines for more in-depth information about each piece of news.

Eduten signs edtech deal in OmanFour children looking at laptop.

Eduten, a University of Turku spinoff, has signed an exclusivity agreement with Oman Education Services to introduce Eduten Playground in the Finland Oman School (FOS), the GUbridge Foundation Programme of the German University of Technology in Oman (GUtech) and beyond. Eduten Playground is a gamified and AI-based digital learning platform for maths with a library of over 200 000 pedagogical tasks for 6-to-15-year-old students. Currently used in over 40 countries, it offers teachers opportunities to create highly individualised lessons and learning pathways for students supported by high-quality learning analytics.

Cloud Nine expands to Finland

Four people sitting on a sofa.

Swedish digital agency Cloud Nine is expanding its operations to Finland by opening an office in Helsinki. Employees from Finnish agency Mios will start working for Cloud Nine as a result. The office will have four employees to begin with and plans to recruit more as it secures new clients. Cloud Nine designs and develops digital solutions, such as websites and e-commerce sites, for its clients and has planned its expansion in the Nordics for some time. Image: Cloud Nine

The Two Lives of Sara ad wins gold at Cresta Awards

Dancers in different poses.

Finnish advertising agency Miltton Creative’s commercial for Roche, The Two Lives of Sara, has won gold for outstanding cinematography at the Cresta Awards. Directed by Pekka Hara and produced by Otto Productions for the Swiss healthcare company, the ad raises awareness about the importance of seeking timely medical advice and treatment. The film follows a dancer with multiple sclerosis, played by identical twins, and uses a split-screen method to convey the difference proper medication makes to her life and performance. Image: Miltton Creative

AddSecure acquires 24 Safety’s alarm transmission business

Person using phone and laptop.

Sweden-headquartered AddSecure is strengthening its offering in Finland by acquiring the alarm transmission business of 24 Safety. The Finnish security company offers full-service solutions that enable secure alarm transmission and develops tailored technical systems and services for both companies and private homes. Image: Addsecure

Reaktor opens creative office in Finland

Four people laughing on a rooftop.

Strategy, design and technology company Reaktor is bringing its brand office, Reaktor Creative, to Finland. Developed in Amsterdam for the past three years, Reaktor Creative focuses on creative design, storytelling and building modern brands. Its portfolio includes Adidas, Kanye West’s fashion brand Yeezy Supply, Tommy Hilfiger and Finnish brands Rovio and Suunto. Reaktor Creative is currently also eyeing the New York market in the US. Image: Reaktor

Helsinki and Amsterdam launch first open AI registers

An aerial photo of downtown Helsinki.

Helsinki and Amsterdam have become the first two cities in the world to launch an open artificial intelligence (AI) register in an attempt to promote transparency about the use of algorithms and AI in their activities. Read the full article by clicking the headline. Image: Jussi Hellsten / City of Helsinki