Fir needle and Woodly's wood-based plastic alternative material
 The carbon-free Woodly material can be used to replace plastic in packaging. Image: Woodly

DAILY BRIEF: Bioproducts, pets, telecom, acquisitions, digitalisation and game therapy

All the Finnish business news that works: Woodly, Host My Pet, Eficode, Innofactor, Nokia and Finnish research make headlines.

Rasmus Hetemäki


Host My Pet is acquired, Woodly’s biomaterial lands on K-Market shelves, Eficode acquires Riada, Innofactor provides a cloud solution to a Norwegian client, Nokia partners worldwide, and Finnish researchers develop a game that eases depression symptoms. Click on the headlines for more in-depth information about each piece of news.

Host My Pet is acquired by Gudog

Host My Pet and Gudog team members posing together in t-shirts

Gudog, a peer-to-peer platform connecting dog owners with trusted dog sitters and walkers, has acquired Finnish market leader Host My Pet. Gudog purchased German platform Schnuff & Co. in 2018 and Spanish platform Pet&Net in 2019, and is now looking to expand to the Nordics, starting with Finland. It is on a mission to create Europe’s most trusted pet services platform for over 300 million household pets, number that has gone up recently due to the spree of pet purchases witnessed under the COVID-19 pandemic. Image: Host My Pet

Vihreäkeiju brings Woodly-packed herbs to Finnish shops

A coriander crop being grown indoors

Kyröntarhat, a company which produces salads and herbs under the Vihreäkeiju brand, will start to sell coriander packaged in Woodly’s carbon-neutral wood-based plastic in selected K-Market shops in the Turku region. Woodly is a Finnish innovation based on wood cellulose that can be used as a sustainable packaging material, among other use cases. Products made from the biomaterial can be recycled after use. Image: Woodly

Innofactor wins digitalisation deal in Norway

Innofactor sign on a building entrance seen through leaves

Finnish company Innofactor will implement a cloud solution for a Norwegian financial services company. Worth around 500 000 euros, the contract concerns the migration and implementation of services to Microsoft Azure using a solution built on the Innofactor Virtual Data Center. The services will be delivered in 2021. Innofactor is a leading provider of digital organisation for companies in the Nordics, with a focus on Microsoft solutions. Image: Innofactor

Eficode acquires Riada in Sweden

Eficode sign seen through a glassed wall

Finnish company Eficode has acquired Riada, a leading provider of managed services for Atlassian software in Sweden. With the Riada acquisition, Eficode doubles down on the adoption of agile development operations (devops) practices and tools, and takes a leading position in the Atlassian market in Northern Europe. Eficode has established a leading position also in the broader devops market in Europe, enabling organisations to speed up their software product development. Image: Eficode

Nokia provides network services worldwide

Connected wires

Nokia and Vodafone have showcased a record-breaking 100 gigabyte fibre broadband at Vodafone’s lab in Eschborn, Germany. Nokia has also partnered with StarHub to launch a cloud-native 5G core network that will enable StarHub to offer new digital services to its customers in Singapore. Finally, Ooredoo Algeria has deployed Nokia’s cloud-native core software to bring more capacity and reliability to its mobile network customers in Algeria. Image: Nokia

Finnish researchers develop therapeutic game

A game landscape

A game is being developed in Finland that could help in the treatment of depression when combined with drug and other therapies. The game has the look and feel of a modern action video game and tasks players with solving challenges in a fantasy city, while its underlying features produce a therapeutic effect that can alleviate symptoms of depression and improve cognitive performance. While it’s not a replacement for traditional treatments, it is expected to prove useful due to its scalability. Read more about the game by clicking the headline. Image: Aalto University

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