November 16, 2020

DAILY BRIEF: Beer and long drink, film, shipping, healthtech and car wash pioneer

Bearded man smiling behind four pints of beer
From Tampere with love. Pyynikin Brewing Company will open a new taproom at the centre of Helsinki.
Ronja Honko

All the daily Finnish business news that works: Pyynikin, The Long Drink Company, Finnish film, MacGregor, Optomed and Upsteam make headlines.

The Long Drink expands further in the US, Helene and Själö make it to the EnergaCAMERIMAGE film festival, MacGregor wins an order in the US, Optomed’s medical device is approved in China, Pyyninkin opens a taproom in Helsinki, and Upsteam disrupts the car wash industry.

The Long Drink expands to new US states

A blue can in front of a glass full of grey liquour

The Long Drink Company has introduced the Long Drink, an iconic Finnish alcoholic beverage, to three more US states: California, Florida and Arizona. The news follows that of famous music producer Kygo and professional golfer Rickie Fowler joining the company as co-owners, alongside Hollywood star Miles Teller. The expansion was carried out with Southern Glazer’s Wine & Spirits and supported by the Palm Tree Crew, a diversified holding company co-founded by Kygo. The Long Drink is a citrus soda with a liquor kick canned at 5.5 per cent alcohol, which has its roots in the 1952 Summer Olympics organised in Finland.

The Long Drink

Helene and Själö screened at Camerimage

The back of a woman's head looking across grass and an old building

Finnish films Helene and Själö have made it to EnergaCAMERIMAGE, an international film festival dedicated to the art of cinematography taking place online on 14–21 November. The festival’s home is in Toruń, Poland. Nominated in the main competition, Helene is a biopic by director Antti J. Jokinen and cinematographer Rauno Ronkainen about the life of artist Helene Schjerfbeck. Själö is a documentary by director Lotta Petronella and cinematographer Kerttu Hakkarainen, which takes place on an island in the Turku archipelago of Finland. The doc was selected for the documentary features competition, where Finnish minority co-production Bitter Love is also competing.


MacGregor secures new contract in US

An illustration of a long LNG fuel vessel

MacGregor, part of Cargotec, has won an order from Fincantieri Bay Shipbuilding in Wisconsin, the US, to supply two fixed boom cranes that will handle the hoses of a liquefied natural gas (LNG) bunker barge currently under construction. The bunker barge will transfer LNG to LNG-powered vessels through 63-feet-long hoses that will be handled by the cranes. The barge is being built for Polaris New Energy, a subsidiary of Northstar Midstream, and will operate along the Florida coast out of Jacksonville.


Optomed device receives regulatory approval in China

A doctor holding a device to a woman's eye

Finnish medical technology company Optomed has secured regulatory approval in China for its Optomed Aurora handheld fundus camera, which means it can now start commercial operations with the product in the country. The camera is used for the examination and documentation of the retina for various eye diseases and neurological disorders. Its 50-degree field-of-view makes it especially useful in diabetic retinopathy screening and, as it is non-mydriatic, there is no need for pupil dilation when imaging the fundus.


Pyynikin opens tavern in Helsinki

An traditional bar desk with a bartender pouring a drink

Pyynikin Taproom Helsinki will open in a couple of weeks in Eteläesplanadi 14, serving its large selection of beers and other drinks together with pub food largely sourced from small Finnish producers. Pyynikin Brewing Company opened Pyynikin Brewhouse in its hometown of Tampere together with NoHo partners in 2017. The brewhouse has since been voted the best beer restaurant in the city. The collaboration will continue with the new tavern in Helsinki, which will be open five days a week and offer 20 beers on tap. Earlier this year, Pyynikin made the Financial Times’ list of the fastest growing European breweries and was recognised in Finland as the most respected beer brand.


Upsteam is changing car wash industry

Young man polishing a car

Estonian-Finnish startup Upsteam is employing the platform economy to make car wash services ecological and mobile. The app-based service brings a crew of car washers to the customer and utilises a patented washing solution developed at its Finnish branch to save millions of litres of water. Read more about the car wash pioneer in our article by clicking the headline.


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