The daily brief: 21 October 2019

In a world brimming with products, Finnish design is widely acclaimed for being innovative, thoughtful and meaningful. Accessories with a “Made in Finland” label thus bear a bona fide seal of quality.

Plenty of eco-friendly raw materials are bubbling under the surface of the fashion industry, and Finland’s Cuitu wants to find use and users for them.

Finland has a reputation for design excellence both globally and at home.

Would you be more likely to recycle if your rubbish bin was a most beautiful thing? Finland’s Niimaar has changed the nature of the chore with a functional piece of sustainable design.

Aarre means ‘treasure’ or ‘precious’ in Finnish, and that’s what this local fashion house wants to add to your wardrobe.