Zadaa raises EUR 250K in financing
Zadaa, an online marketplace for secondhand clothes, has raised 250 000 euros in capital financing. The company intends to use the capital to expand its operations, initially in Finland and later by tapping into international markets.
The financing comes from MTV’s Media For Equity (M4E) fund, Ida Fram Group and MLQ Invest, an investment company comprising the founders of Dingle, among others. The private investors include, among others, Leena Niemistö, CEO at Dextra and Deputy CEO at Pihlajalinna, and business angel Umesh Gowda.
The Zadaa app finds clothes that fit by connecting people with a similar size and style.
“People have huge amounts of high-quality clothes with resale value,” says Zadaa CEO Iiro Kormi. “We want to boost the sale and purchase of them through our innovation. We are a forerunner in this growing sector when it comes to clothes, mobile and consumer-to-consumer trade alike.”