January 16, 2017

Zadaa gathers EUR 600K and heads abroad

The Zadaa app helps people buy and sell second-hand clothing, and it has become popular in Finland.
The Zadaa app helps people buy and sell second-hand clothing, and it has become popular in Finland.
istock.com/Tempura

Digital Fabric, the company behind the fashion app Zadaa, will launch its service in Sweden in February, and Denmark’s turn is in April.

The company received a big boost for its internationalisation efforts through a funding round, during which it collected 600 000 euros in seed funding from Finnish investors. Currently Digital Fabric is recruiting abroad.

According to CEO and co-founder Iiro Kormi, the goal is to make Zadaa the leading second-hand fashion sales in Sweden and Denmark. After the two Nordic neighbours, Zadaa will travel to the UK, France and Germany.

“We’re making local street fashion available internationally similarly to what Airbnb did in housing,” he explains. “Our goal is to bring together sellers and buyers of clothes in both small and big cities around the world. This way, our users can buy local fashion globally through just one app.”

Zadaa utilises algorithms, which feed each of the service’s users a personalised stream of clothing and presents the best matches. In other words, this is people whose size and style correspond with the user’s information.

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