February 9, 2016

World’s first mobility operator born in Finland

MaaS Finland will combine all the existing transport services into a single mobile application on the ‘single-ticket principle’.
MaaS Finland will combine all the existing transport services into a single mobile application on the ‘single-ticket principle’.
Istock.com/franckreporter

Finnish company MaaS Finland wants to revolutionise the global transportation market.

The world’s first mobility-as-a-service company will combine all the existing transport services, e.g. public transport, taxis and private cars, into a single mobile application on the ‘single-ticket principle’ and offer personalised transport plans tailored to customer needs.

Currently, the company offers three mobile service options to consumers: one that combines several modes of transportation for a single trip; one that combines private car use with an extensive range of public transport services; and one that offers a comprehensive service for all transportation needs at a monthly rate.

MaaS Finland commenced operations on February raising a total of 2.2 million euros in its first call for funding from private investors and the Finnish Funding Agency for Technology and Innovation Tekes.

“With the funding we’ve now secured, we want to finalise the product and demonstrate in three countries that it’s possible to create personalised mobility services plans and that people are willing to buy them,” says Sampo Hietanen, MaaS Finland’s CEO.

A second investment round will be launched in late autumn this year in an attempt to raise hundreds of millions. “Global expansion calls for bigger muscles. We’ve got several shareholders who’ll be able to help us along.”

The biggest single owners in MaaS Finland with a 20 per cent interest are Transdev, a French transportation giant offering land, rail and passenger transport services and Karsan Otomotiv Sanayii and Ticaret, a leading car-industry family of Turkey. Sampo Hietanen holds a 10 per cent stake in the company. Other shareholders include InMob Holdings of Cyprus, Neocard, Korsisaari, Goswift, MaaS Australia, Goodsign, IQ Payments and Delta Capital Force.

Share: