Wellbiit finds retailer for its active lifestyle products
Finnish Wellbiit has formed a partnership with Also Eesti for the distribution of its Bluebiit products targeted at consumers with active lifestyles.
Wellbiit is a Finnish family company that imports small electronics and nanotechnology products along with developing the Bluebiit product line.
“Wellbiit is changing its strategic operational model from a direct seller to a company operating through the retail channel – this is a prerequisite so we can meet the strong growth targets we have set for our operations in the Nordic and Baltic countries,” says Ilkka Honkala sales director at Wellbiit. “Also Eesti is a natural choice for a wholesale partner in Estonia, as we already collaborate with Also on the Finnish market.”
According to Martin Talu from Also Eesti, “Our portfolio lacked a premium-quality selection of accessories for mobile devices, and this gap is nicely filled by the distinctive and innovative Bluebiit products. We expect this to be a long-lasting partnership.”