VTT and UpCode brew digital into beer
VTT Technical Research Centre of Finland and Finnish company Upcode have collaborated to introduce sensors and functional inks to consumer goods.
This means that smart codes and sensors can provide information on the product itself and its production stages. The first goods will be launched by the end of this year.
The collaboration is part of the European TagItSmart project.
VTT believes that both traceability and entertainment solutions will become more and more common especially in domestic appliances and food packaging.
“For example, a smart sensor attached to a beer bottle label knows if the beer is fit for consumption, its brewer, and the circumstances under which it was brewed,” says Liisa Hakola, project manager at VTT. “The codes in the label also inform the reader of how the life span of the product can be improved and offer a direct communication channel between the consumer and the manufacturer.”
2D codes individualised by Upcode have already been attached to the labels of beer bottles in Vaasa, Finland. They are being used to map out consumers’ opinions.
“This solution will deliver a significant change to product branding, as it enables not only product personalisation but also consumer-directed production and distribution and, thereby, a higher value added on the digital market,” says Sture Udd, UpCode CEO.