VTT measures shopper’s intentions in-store
Finnish research centre VTT’s patent pending solution provides information on shopper behaviour that can be used to boost sales performance.
According to VTT Technical Research Centre of Finland, the measuring of shopper’s intentions in-store is the first of its kind. The implementation respects privacy, as no identity information is collected. The objective is to start commercial deliveries in spring 2017.
“Until now it has been technically possible only to record how many people entered the shop and then from cash registers collect data of which merchandise got purchased,” says Johannes Peltola, CEO and co-founder of Aikeet, VTT’s spin off company commercialising the solution, in a release. “What is happening between entrance and walk-out has been largely unknown. Existing technologies have enabled mainly people-flow measurements, but not the detection of intentions.”
The solution uses imaging based on depth sensor technology that generates a 3D representation of the environment. Analytics methods then provide information on people behaviour, which refined and fused with sales performance indicators, reveals the shopping intentions. This data can be used to improve in-store sales operations and increase the appeal of particular brands.
The solution has been piloted in retail stores, shopping malls, commercial exhibitions and public places with more than 10 million visitors.