October 18, 2016

Valio to bring children’s food back to Russia

According to Valio, children's food product sales grow slowly, because parents don't easily change from one brand to another.
According to Valio, children's food product sales grow slowly, because parents don't easily change from one brand to another.
Istockphoto.com/meteo021

The Finnish dairy product manufacturer is making its grand return to Russian children’s food shelves after a break of 15 years.

Valio started exporting children’s food made of Finnish milk in October.  Children’s food products are not included in the EU­-Russia sanctions.

Up to the early 2000s, Valio’s breastmilk substitutes were sold in Russia under the brand Tutteli. Now, the product will be known as Valio Baby.

­“Russians appreciate Valio as a manufacturer of high-quality dairy products,” says Terhi Sinkko-Hynninen, head of category at Valio. “For them, Valio means realiability, cleanliness and quality, all of which are important attributes to children’s food.”

In Russia, many children’s food products are sold in powder form. Hence the first Valio Baby products launched in Russia will be powdered.

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