Valio MiFU strips win international award
Finnish dairy company Valio has won the World Dairy Innovation Awards’ Best New Brand/Business category, with its Valio MiFU food innovation made from milk.
The World Dairy Innovation Awards is a respected food-sector competition organised for the 12th time by FoodBev Media.
The jury was particularly impressed by Valio’s creativity in using dairy as a meat alternative, and the innovativeness and manufacturing process that goes into the Valio MiFU products.
“One of the most important tasks of product development was developing a texture that could be pan-fried,” explains Valio researcher Niko Nurmi. “Creating a good texture and mouth feel, however, wasn’t enough: the product also had to remain the same when heated and be easy to use in food preparation.”
Focus was also placed on shelf life and on nutritional values that were high on protein and low on fat, without compromising good taste.
Valio MiFU strips are now available on shelves in Finland and Sweden. In September, Valio will showcase the products at the international food exhibition SIAL Paris.
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