UPM Raflatac continues downstream with WWF
Finnish label manufacturer UPM Raflatac and WWF Poland have extended their co-operation on the ‘Rivers for Life’ project after signing a three-year contract.
The joint project focuses on the conservation and restoration of natural river ecosystems in Poland.
Poland’s rivers have suffered unprecedented degradation in recent years. According to WWF Poland, this is a result of unnecessary river flow regulations and so-called river maintenance occurring without any economic justification. Such developments are the main reasons for the poor condition of many fish species.
“The beauty of rivers and river valleys are a very important element of Polish natural and cultural heritage,” says Piotr Nieznanski, head of conservation, WWF Poland. “We are delighted that UPM Raflatac is showing responsibility and determination by supporting actions to protect Polish rivers. This support allows us to expand efforts to further improve the monitoring of work carried out on the rivers, and to engage the public in the river protection process.”
UPM Raflatac has been a supporter of the project since 2012.