June 2, 2017

TeamUp gains influential new partners

TeamUp brings fans closer to their idols.
TeamUp brings fans closer to their idols.
istock.com/Dmytro Aksonov

TeamUp, the fan community startup from Tampere, Finland, has a new company advisor in Jose Ramon Capdevila, former head of football administration at Real Madrid. In addition, leading South African sports technology company Sports-Insider is TeamUp’s new sales channel partner in the country.

TeamUp is a fan site for sports and entertainment, where fans can interact more directly with their idols, and where sponsors can approach fans without bombarding them with ads.

The Finnish startup was named in the top three sports tech startups at the One Zero Conference in Dublin last year and was a finalist in the 43North competition.

“We are honoured that Jose Ramon and Michael Forster, CEO of Sports-Insider, both very highly regarded in the sports industry, see the value TeamUp has to offer sports communities and wanted to be a part of building the premier site for sports and entertainment,” says Donna Kivirauma, CEO and co-founder of TeamUp, in a press release.

In Real Madrid, Jose Ramon Capdevila’s developed new ventures both on the sports and business side of the great sports club and looked for potential synergies between both sides to maximise club revenues.

The former Real Madrid man Jose Ramon Capdevila comments, “I am delighted to be appointed as a company advisor to bring my expertise from my 10-year career at Real Madrid to disrupt the way teams connect with their sponsors and fans while generating a new source of revenue in the sports sector.”

Sports-Insider meanwhile, is the leading sports content service in South Africa and will now introduce professional sports teams in South Africa to the growing TeamUp community.

“TeamUp has carefully considered every aspect of fan engagement,” says Michael Forster, CEO of Sports-Insider. “They have innovated to maximise the opportunity of the interaction between teams, fans and sponsors.”