Supercell’s profits exceed half a billion euros
Supercell’s turnover has tripled from 519 million euros to 1.545 billion euros. All in all, the company’s profits exceeded half a billion euros last year.
The news were reported by Helsingin Sanomat.
Behind the scenes at Supercell is an unusually small team; last year the company employed 153 people. Thus, if half a billion euros is divided with the number of personnel, the company made three million in profits for each person it employs.
According to the gaming company’s own calculations, it generated more than 150 million euros in corporate tax, value added tax and payroll-related costs. The company was last year’s single largest payer of corporate tax in Finland.
In October 2013, Supercell sold 51 per cent of the company to Internet and mobile operator Softbank and games company Gungho for around 1.1 billion euros.
The company’s success is built on three mobile games: Clash of Clans, Boom Beach and Hay Day. The games, the outcome of a long product development process, have become hits in the world of gaming.
Supercell focuses on efficient marketing. According to Helsingin Sanomat, the company’s marketing expenditure amounted to 400 million euros in 2014.