November 4, 2016

Secretive startup seeks Finnish VR and AR talent

According to Magic Leap's website, the company has decided to "rethink the relationship technology has with people", and on the side it makes elephants appear in unexpected places.
According to Magic Leap's website, the company has decided to "rethink the relationship technology has with people", and on the side it makes elephants appear in unexpected places.
Screenshot / Magic Leap

Florida-headquartered Magic Leap has set up a company in Helsinki. According to TechCrunch, the firm is after “Finland’s vast, Nokia- and gaming-driven reservoir of VR and AR talent”.

Magic Leap hasn’t responded to TechCrunch’s request for comment. The Finnish VR and AR companies TechCrunch had reached had neither confirmed nor denied working with the company, which has been referred to as one of the most secretive startups in existence.

“But considering the country’s strong know-how in technologies (especially in optics, hardware, and software) that are all highly relevant in the quest for VR/AR domination, it’s no surprise that multinational giants and hot startups are courting the country’s talent pool,” TechCrunch notes.

The paper points out that Magic Leap already has connections to Finland through its staff.

“Today Finland’s gaming startups along with companies in hardware, software, and optics are attracting the attention of global players. The country boasts a wealth of corporate knowledge in all of the fields that would be relevant to the next breakthrough in optical technologies,” the article reads.

One sign of Finland’s VR capabilities is the new release VRMark from Finland-based benchmarking company Futuremark. The app lets you test if your PC meets the performance requirements for VR.

 

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