March 27, 2015

Russian shoppers returning to Finland

Pictured in late 2013, sales at Laplandia supermarket close to the Nuijamaa border checkpoint have recently increased by up to 20 per cent.
Pictured in late 2013, sales at Laplandia supermarket close to the Nuijamaa border checkpoint have recently increased by up to 20 per cent.
Hannu Rissanen / Lehtikuva

A stronger exchange rate for the rouble is attracting Russian customers back to shops across the border in south-eastern Finland.

The news were reported by Finnish national broadcaster YLE.

The number who crossed the popular border checkpoint at Nuijamaa last weekend was higher than the traditionally busy Russian New Year holiday season.

Local retailers in the region have reported a sharp rise in sales, after customer numbers have languished over the past year as a result of an unfavourable exchange rate.

The euro is currently trading at 62 roubles, marking a steep drop since reaching almost 100 roubles in mid-December.

While still not comparable to the exchange rate of last summer, a sharp rise in inflation is currently pushing up prices in Russia thus citizens are increasingly looking to their western neighbour for shopping options. Furthermore, the recent sanctions on Finnish foodstuffs has seen Russians crossing the border in order to obtain certain brand items.

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