Images combat the lack of words

Sanna Melin / 
May 8, 2014

Would you like to be employed at a workplace that lacks a common language? Your job would be to assemble thousands of components to create a functional whole, moving...

Out of the birch woods

Tuula Juselius / 
May 2, 2014

When our first handmade design lamps made from Finnish birchwood were created in the late 1990s I was sure that they would be a hit in Scandinavia and Japan....

Finland – Your Filmland

Teija Raninen / 
April 24, 2014

An increasing number of films coming out of the US, Asia and the rest of Europe are being shot in Scandinavia. Nordic television shows are taking over the world...

Pure Finland – raising Finland’s profile in China

Mikko Puustinen / 
April 17, 2014

China’s significance to Finland, Finnish enterprises and many other operators is growing. Finland and Finnish corporate brands are not, however, very well known in China. For a long time,...

Russia’s economic potential

Tuomas Uusi-Hakala / 
April 10, 2014

Right now, many foreign companies are rethinking their Russia strategy and contemplating the rationality of their existence in the nation’s markets. The West is planning sanctions against Russia, and...

Growth prospects for Finnish startups in the United States

Tarja Miettinen / 
April 3, 2014

“We have enrolled the first Made in Designland startups! We are still continuing the search for Finland’s cutting edge.” The idea of an extensive tour bringing together a number...

Data is king, but action is King Kong

Nelli Lähteenmäki, CEO & Nora Rosendahl, COO / 
March 27, 2014

We have more health data than ever before. Cool gadgets and wearable technologies are multiplying by the day, telling us how we eat, sleep, move, feel. We also have...

Growing need for wellbeing services targeted at seniors

Juha Lipiäinen / 
March 20, 2014

Finnish companies and Finland are seeking new growth from the global markets. Productising and exporting wellbeing services is a big opportunity. The Chinese care market is only just taking...

Success through customer understanding

Marko Rapeli / 
March 13, 2014

In the present market situation characterised by ever-tightening competition, one thing stands out above all else when determining the success factors of companies: customer experience. A focus on products...

Namibia: a diamond in the rough

Kari Väisänen / 
March 6, 2014

For most Finns, Africa is a geographical lump, an undemocratic continent with abundant natural resources. It is a confusing conglomerate of countries, full of wasted opportunities. Neighbouring countries are...

We can do better

Markus Kokko / 
February 27, 2014

The latest Nation Brands Index, which even bears the name of its creator, nation brand guru Simon Anholt, was released late last year. Finland came in 17th out of...