December 9, 2016

New agency to give Finnish literature a global push

More and more international readers will get hold of Finnish literature in the future.
More and more international readers will get hold of Finnish literature in the future.
istock.com/martin-dm

A first-of-its-kind joint literature agency has been founded by three Finnish publishers, with the goal of selling translation rights for Finnish literature.

Helsinki Literary Agency CEO Urpu Strellman.

Helsinki Literary Agency CEO Urpu Strellman.

Ismo Jokinen

Gummerus, Teos ja Schildts and Söderströms are set to open the doors of the new agency in January next year. The CEO of the venture will be Urpu Strellman, who is well known for her wide international networks.

“Modern Finnish literature meets the international standards with flying colours. It felt natural to establish a joint literature agency, when we’ve got proven success stories and interest abroad,” say the CEOs of the three publishing houses, Anna Baijars (Gummerus), Nina Paavolainen (Teos) and Mari Koli (Schildts & Söderströms). “This form of cooperation between publishers is unprecedented in Finland, but our shared enthusiasm to support authors’ international fame and our lengthy experience in selling translation rights give it an excellent starting point.”

Strellman is excited about her new position. She sees Helsinki Literary Agency as an incredible opportunity to develop exporting efforts of Finnish literature.

“The new agent and its practices will benefit authors, translators and publishers,” she notes.

Share: