May 30, 2017

Metsä Board’s fruity boxes win for design

Metsä Board made the boxes reflect the tea's flavour: here, watermelon sorbet.
Metsä Board made the boxes reflect the tea's flavour: here, watermelon sorbet.
Metsä Board

The packaging design for the new T2 Mini Fruit Tea range by Metsä Board has won first place in the Limited Edition category at The Dieline Awards 2017.

Earlier this year, the T2 designs landed the iF Design Award in the Beverages Packaging category and in December, a Merit Award at the 28th Hong Kong Print Awards in the category of Paper Packaging.

Metsä Board’s Shanghai-based design team worked together with T2 to develop the packaging as part of T2’s 2016 Christmas campaign, The Grand Most Exotic Bazaar. The fruit shaped boxes reflect the flavour of the tea, as the range includes banana bake, watermelon sorbet, Turkish apple and peach.

Entries for the US-based The Dieline Awards are evaluated in four key areas: creativity, marketability, innovation and execution.

“We are thrilled to have won first place in the Limited Edition category,” says Cyril Drouet, Metsä Board’s design & innovation director. “The team in Shanghai worked very hard with T2 to achieve a design that is beautiful, innovative, practical and durable, and it is very satisfying that everyone’s hard work has been rewarded in this way.”

The Dieline Awards acknowledges the best in consumer packaging design worldwide. The T2 tea packages will be part of The Dieline Awards 2017 Exhibit at HOW Design Live 2017.

It’s been a prize-filled spring for Metsä Board: its skincare gift box has won the Luxe Pack Shanghai ‘in green’ Award in the Best Eco-Friendly Packaging Solution category.

 

"The uncoated side was deliberately selected to echo the natural feel of the fruit and to give a softer texture to the boxes while still reproducing vivid graphics," Metsä Board explains.

“The uncoated side was deliberately selected to echo the natural feel of the fruit and to give a softer texture to the boxes while still reproducing vivid graphics,” Metsä Board explains.

Metsä Board

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