Marimekko takes over almost all of Europe
Finnish design company Marimekko has extended its e-commerce to 16 new countries in Europe, which means its products can now be purchased in nearly all of Europe.
The new countries that can get clicking on Marimekko designs are Austria, Croatia, the Czech Republic, Estonia, Greece, Hungary, Ireland, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia and Slovenia.
Altogether, Marimekko’s e-commerce serves customers in 29 countries.
The company’s online store covers all of its product categories: fashion, bags and accessories and home decor.
“Developing digital business is part of Marimekko’s strategy, and extending e-commerce to new countries improves the availability of our products in Europe,” says Kari Härkönen, chief digital officer of Marimekko. “In some of these countries, our products have not been sold at all previously, so now with the online store, our collections also become available to completely new customers. The e-commerce expansion also helps us increase our brand recognition.”