Marimekko prominent at Paris Fashion Week
The iconic Finnish design brand Marimekko showed off its own collection at the Paris Fashion Week, but received even more attention by featuring in Junya Watanabe Comme des Garcons’ spring/summer 2018 collection.
Marimekko’s own spring/summer 2018 collection showcased the art of print making at Marimekko by combining iconic archive patterns by Maija Isola and Annika Rimala with contemporary prints made by young designers.
However, making more headlines for Marimekko internationally was Japanese fashion designer Junya Watanabe‘s spring/summer 2018 collection, where he combined punk rocker stylised models with Marimekko’s print fabrics.
“I wanted to depict the distinct shapes of nature and thought Marimekko’s textiles were imperative for that purpose,” Watanabe tells Helsingin Sanomat. “I visited their office in Helsinki to get them on board.”
Watanabe ended up using seven of Marimekko’s prints in the collection and the contrast between the models and the fabrics was widely covered in international media.
The Washington Post noted that, “The combination spoke of the natural world and the man-made one, bucolic living and urban dwelling, softness and harshness, ease and tension.”