Marimekko opens its first store in the Middle East
The Finnish design company Marimekko continues its international expansion in the Middle East. The shop with a Marimekko café attached opened in Dubai’s Boxpark shopping mall.
“Dubai is particularly interesting because it is a busy shopping destination for tourists, attracting visitors from around the world. For these reasons, the brand’s recognition factor can be cultivated there globally on a very broad scale,” says Päivi Lonka, Marimekko’s chief sales officer.
Another Marimekko store is to be opened later in April in the Dubai Mall.
Marimekko and its local partner BinHendi Enterprises aim to open a total of eight Marimekko stores in the Middle East by the end of 2018. After store openings in the region, the intention is to extend operations to Kuwait, Qatar and Saudi Arabia.
Marimekko products are sold in about 40 countries. The key markets are Northern Europe, North America and the Asia-Pacific region.